For a century, Tucson’s La Fiesta de los Vaqueros has been more than just a rodeo—it’s a celebration of resilience, heritage, and the spirit of the Old West. Established in 1925, this iconic event began as a way to capture the city’s frontier legacy, drawing visitors from across the country to experience the thrill of the arena and the excitement of the parade. From its earliest days, where prizes ranged from a 750-pound block of ice to a “Big Cactus” ham, to becoming one of North America’s premier rodeos, Tucson’s rodeo has never lost sight of its deep roots and rich traditions.

This year, as the Tucson Rodeo marks its 100th anniversary, Pima Community College proudly continues its participation, bringing the spirit of education and community to the historic Rodeo Parade. With thousands lining the streets to witness this annual spectacle, Pima’s float stands as a testament to the college’s dedication to preserving community tradition.

Adding to the celebration, Pima Community College’s West Campus Visual Arts Gallery will showcase Never Don’t Pay Attention: Louise Serpa – Rodeo Photography, an exhibition running from February 10 to March 28, 2025. Serpa, a pioneering photographer, spent nearly 50 years capturing the raw energy and untamed beauty of rodeo life. Her images, from action-packed arena shots to intimate moments behind the scenes, offer a window into the heart and soul of the sport. We invite the community to experience her remarkable legacy up close to experience the rodeo thrills around the country.

As Tucson tips its hat to 100 years of rodeo excellence, Pima Foundation is honored to celebrate the endurance of tradition, the power of storytelling, and the community that keeps the spirit of the West alive.